GOOD LINE NZ was founded in 2014 – and our VAs have been remotely delivering the executive and operational support that New Zealand's agile, fast-growing SMEs need, ever since.

Originally from the UK, Sabrina is our founder and herself an expert executive assistant. A planner by nature, she has established a professional support service to companies offering Professional Services, within various sectors.  Sabrina's focus is all about freeing up leaders and manager’s time so they can focus on growing a sustainable and thriving business.‍

Sabrina has spent over a decade fine tuning her marketing, project management, event planning, research, and business support services for various brands within New Zealand, Australia, Europe and the UK.  ‍Having now turned those experiences into simple, transparent services designed for people who cannot be everywhere in their organisation, she spends most of her time onboarding new clients and matching them with the best of her GOOD team.